One inbox for every portal
Enquiries from 99acres, MagicBricks, Housing.com, your website and WhatsApp all land in one inbox - no manual copy-paste.
THE REAL ESTATE PROBLEM
Your leads are scattered across a dozen portals - your pipeline shouldn't be
A generic CRM makes you build real estate workflows from scratch. TracktCRM comes with them built in.
Site visits that don't slip
Site visits get scheduled and confirmed automatically, so leads don't go cold waiting for a callback.
Brokers with their own login
Brokers and channel partners get their own login - no more tracking referrals in a spreadsheet.
Live unit availability
Every unit, tower and project has live availability, so no one sells a flat that's already booked.
REAL ESTATE CRM SOFTWARE
What is a CRM for real estate, and why do you need one?
A real estate CRM is software that organizes every buyer, seller, tenant and broker relationship your business manages - along with the property details, conversations and paperwork attached to each one. Instead of leads living across WhatsApp chats, spreadsheets and a dozen portal inboxes, a real estate CRM gives your whole team one shared view of every deal, from first enquiry to signed paperwork.
For real estate specifically, a good CRM needs to do more than store contacts. TracktCRM is built around exactly this workflow - not adapted from a generic sales CRM.
Auto lead capture
Capture enquiries automatically from property portals, your website, ads and WhatsApp.
Property details on every lead
Track property details - unit, tower, price, availability - alongside each lead.
Site-visit scheduling
Schedule and confirm site visits without back-and-forth calls.
Broker visibility
Give brokers and channel partners visibility into their own referrals.
One clear pipeline
Show every deal's stage, from enquiry to registration, in one pipeline.
FEATURES
Everything a real estate sales team needs
Portal & Multi-Channel Lead Capture
Every enquiry - from property portals, your website, Meta/Google ads, or a WhatsApp message - is captured automatically and assigned to the right agent based on project, location or team rotation.
Site-Visit Scheduling
Leads can book a site visit directly from a WhatsApp or email link. Confirmations and reminders go out automatically, and no-shows are flagged for a follow-up call.
Channel-Partner & Broker Management
Give brokers their own dashboard to submit leads, track commission status and see deal stage - without giving them access to your full CRM.
Inventory & Availability Tracking
See every unit, tower, floor and price point live. Agents always quote from real-time availability, so nothing gets oversold.
Sales Pipeline by Project
Run separate pipelines per project or launch, while still seeing a rolled-up view across your whole portfolio.
AI-Powered Lead Response
The moment an enquiry lands, TracktCRM's AI sends an instant WhatsApp and email response and can even place a follow-up call - so no lead goes cold while an agent is out on a site visit. See how TracktCRM's AI CRM works.
FROM ENQUIRY TO KEYS
How a deal moves through TracktCRM, start to finish
Enquiry captured
A lead comes in from a portal, your website or WhatsApp and is logged automatically, with source and property interest attached.
Instant response & assignment
TracktCRM's AI responds within seconds and assigns the lead to the right agent based on project or location.
Site visit booked
The lead books a visit slot directly from a WhatsApp link; reminders go out to both the lead and the agent.
Negotiation
Every call, message and note is logged against the deal, so pricing and terms discussions are never lost between agents.
Booking confirmed
The deal moves to "Booked," unit availability updates instantly across the whole team.
Registration & handover
Paperwork status is tracked to close, and the deal is marked complete once keys are handed over.
CHANNEL PARTNERS
Built for how channel partners actually work with you
Real estate deals rarely close through a single agent - most run through a network of brokers and channel partners. TracktCRM gives each partner:
Partner logins
Their own login to submit and track leads
Stage visibility
Visibility into deal stage, without seeing your full pipeline
Commission updates
Automated commission-status updates, so they stop calling to ask "any update?"
This turns broker relationships from a WhatsApp-group free-for-all into a trackable, accountable channel.
BUYER'S GUIDE
What to look for in a real estate CRM
Not every CRM is built for how property actually sells. Here's what matters most:
Simple to set up
You shouldn't need weeks of training or a developer to get started. TracktCRM teams are live within a day.
WhatsApp-native, not WhatsApp-bolted-on
Most CRMs treat WhatsApp as an add-on integration. TracktCRM is built around it - capture, respond and follow up without leaving the chat your leads actually use.
Built-in AI automation
Look for a CRM that responds to leads automatically, not just one that reports on them after the fact.
Broker and channel-partner support
If your business runs on referrals, your CRM needs a way to give partners visibility - without handing over your full pipeline.
Fair, transparent pricing
Enterprise real estate CRMs price per-seat at a premium. TracktCRM offers a free 1-month trial and clear plans after a short demo - see tracktcrm.com/pricing.
INTEGRATIONS
Connects with the tools you already use
WhatsApp Business
Capture and respond to leads directly
Property portals
99acres, MagicBricks, Housing.com and more
Google Calendar
Site visits sync automatically
Meta & Google Ads
Leads flow straight into your pipeline
Payment & e-sign tools
Track booking payments and signed agreements against each deal
Zapier & open API
Connect anything else your team runs on
SEE IT IN ACTION
One pipeline, from enquiry to registration
Every project gets its own pipeline - stages, units and deals stay organized from the first enquiry to the signed sale deed. Book a 30-minute demo to see your listings inside TracktCRM.
SOCIAL PROOF
Teams closing property deals with TracktCRM
“TracktCRM cut our lead response time from hours to minutes. Our channel partners finally have visibility into their deals without calling us every day.”- Rahul Mehta, Sales Head, Skyline Developers
“We went from tracking site visits on a WhatsApp group to a proper pipeline in under a week. Nothing falls through the cracks anymore.”- Priya Sharma, Founder, NestHomes Realty
FAQ
Frequently asked questions
Can I track multiple projects or listings?
Yes. TracktCRM lets you run a separate pipeline per project or launch, while still seeing all deals rolled up in one portfolio view.
Does it integrate with property portals?
TracktCRM captures leads from 99acres, MagicBricks, Housing.com and other major portals, along with your website forms and WhatsApp, into a single inbox.
Can channel partners get their own logins?
Yes. Brokers and channel partners get a restricted dashboard to submit leads and track commission status, without access to your full CRM.
Is TracktCRM only for developers, or does it work for individual agents too?
Both. TracktCRM scales from a single agent managing a handful of listings to a developer sales team running multiple projects at once.
How long does setup take?
Most real estate teams are live within a day - portal integrations and WhatsApp connect without any technical setup.
What is the best real estate CRM software?
The best real estate CRM captures leads from every channel automatically, tracks site visits and negotiations in one pipeline, and gives brokers visibility into their referrals - which is exactly what TracktCRM is built to do.
Is TracktCRM an AI real estate CRM?
Yes. TracktCRM's AI responds to new enquiries instantly across WhatsApp, email and SMS, and can place a follow-up call automatically - so leads don't go cold while your team is out on-site.
Does TracktCRM work for commercial as well as residential real estate?
Yes. TracktCRM's pipelines and inventory tracking work for residential units, commercial spaces and land - you define the project types that match your business.
Can I try TracktCRM before committing?
Yes, TracktCRM offers a free 14-day trial with no credit card required, or you can book a live demo with your own listings.
See TracktCRM on your own property portfolio
Book a 30-minute demo and we'll show you how your current listings and leads would look inside TracktCRM.