One inbox for every portal
Enquiries from 99acres, MagicBricks, Housing.com, your website, ads and WhatsApp land in one lead management inbox. No copy-paste, and no lead lost between tools.
THE REAL ESTATE PROBLEM
Property Leads Are Scattered Across Portals. Your Pipeline Shouldn't Be
A generic sales CRM leaves you to build real estate workflows yourself: projects, towers, site visits, brokers. TracktCRM comes with them built in.
Site visits that don't slip
Site visits are scheduled and confirmed automatically, so leads do not go cold waiting for a callback.
Brokers with their own login
Brokers and channel partners get their own channel partner portal login. No more tracking referrals in a spreadsheet.
Live unit availability
Every project, tower and unit shows live availability, so nobody sells a flat that is already booked.
REAL ESTATE CRM SOFTWARE
What Is a Real Estate CRM?
A real estate CRM is software that captures property leads, tracks each enquiry through site visit, negotiation and booking, and keeps buyers, brokers, inventory and paperwork in one place. Unlike a generic CRM, it understands projects, towers and units, and it gives channel partners their own access.
Instead of leads living across WhatsApp chats, spreadsheets and a dozen portal inboxes, your whole team works from one shared view of every deal, from first enquiry to signed paperwork. TracktCRM is built around this workflow, not adapted from a generic sales CRM. See the full CRM software overview.
Auto lead capture
Capture enquiries automatically from portals, your website, ads and WhatsApp.
Property details on every lead
Track unit, tower, price and availability alongside each lead.
Site-visit scheduling
Schedule and confirm site visits without back-and-forth calls.
Broker visibility
Give brokers and channel partners visibility into their own referrals.
One clear pipeline
Show every deal's stage, from enquiry to registration, in one pipeline.
FEATURES
Real Estate CRM Features for Builders, Brokers and Agents
Portal and multi-channel lead capture
Every enquiry from property portals, your website, Meta and Google ads or WhatsApp is captured automatically and assigned to the right agent by project, location or team rotation.
Site-visit scheduling and reminders
Leads can book a site visit from a WhatsApp or email link. Confirmations and reminders go out automatically, and no-shows are flagged for a follow-up call.
Channel partner and broker management
Give brokers a dashboard to submit leads, track commission status and see deal stage, without access to your full CRM.
Inventory and availability tracking
See every unit, tower, floor and price point live. Agents quote from real-time availability, so nothing is oversold.
Sales pipeline by project
Run a separate pipeline for each project or launch, with a rolled-up view across your whole portfolio.
AI-powered lead response
The moment an enquiry lands, the AI sends a WhatsApp message and an email and can place a follow-up call, so no lead goes cold while an agent is on a site visit. See how TracktCRM's AI CRM works.
WhatsApp follow-ups
Send brochures, site visit reminders and post-visit follow-ups on WhatsApp, with every message logged on the lead. See WhatsApp CRM.
Lead source reporting
See which portals and campaigns bring site visits and bookings, not just enquiries.
FROM ENQUIRY TO KEYS
From Enquiry to Possession: How a Deal Moves Through TracktCRM
Enquiry captured
A lead arrives from a portal, your website or WhatsApp and is logged with its source and property interest.
Instant response and assignment
The AI replies within seconds and the lead goes to the right agent by project or location.
Site visit booked
The lead picks a slot from a WhatsApp link. Reminders go to both the lead and the agent.
Negotiation
Every call, message and note is logged on the deal, so pricing and terms are never lost between agents.
Booking confirmed
The deal moves to Booked and unit availability updates for the whole team.
Registration and handover
Paperwork status is tracked, and the deal is marked complete once keys are handed over.
WHO IT'S FOR
Real Estate CRM for Builders, Developers, Brokers and Agents
Builders and developers
Run several projects and towers at once, with separate pipelines, live inventory and a channel partner network on one platform.
Brokers and real estate agents
Keep every listing, buyer and follow-up in one place. Start with a handful of listings and grow without changing tools.
Residential, commercial and plots
Pipelines and inventory tracking work for residential units, commercial spaces and land. You define the project types that match your business.
CHANNEL PARTNERS
Channel Partner Management Software for Property Sales
Most property deals run through a network of brokers and channel partners, not a single agent. TracktCRM gives each partner:
Partner logins
Their own login to submit and track leads
Stage visibility
Visibility into deal stage, without seeing your full pipeline
Commission updates
Automated commission status updates, so they stop calling to ask for an update
The result is a broker channel you can track and hold to account, instead of a WhatsApp group.
BUYER'S GUIDE
What to Look For in a Real Estate CRM
Simple to set up
You should not need weeks of training or a developer. Most teams are live within about a day.
WhatsApp-native
Capture, reply and follow up in the chat your leads already use.
Built-in AI automation
It should reply to leads, not only report on them later.
Broker and channel partner support
Partners should get visibility into their own leads, without you handing over your full pipeline.
Real inventory
Projects, towers and units should be first-class records, not custom fields.
Clear pricing
Try the CRM free, then pick a clear plan. See the pricing page.
COMPARISON
Real Estate CRM vs a Generic Sales CRM
| Generic sales CRM | TracktCRM | |
|---|---|---|
| Projects, towers and units | Custom fields you build yourself | Built in |
| Site visit tracking | Usually manual or custom | Built in |
| Broker and channel partner login | Often an extra paid add-on | Built in |
| Portal lead capture | Custom setup or Zapier | Connects to major portals |
| WhatsApp follow-up | Often an add-on | Built into the workflow |
INTEGRATIONS
Real Estate CRM Integrations: 99acres, MagicBricks, Housing.com, WhatsApp and Ads
Connect the tools your sales team already uses.
WhatsApp Business
Capture and reply to leads directly.
Property portals
99acres, MagicBricks, Housing.com and more.
Google Calendar
Site visits sync automatically.
Meta and Google Ads
Leads flow straight into your pipeline.
Payment and e-sign tools
Track booking payments and signed agreements against each deal.
Zapier and open API
Connect anything else your team runs on.
SEE IT IN ACTION
See One Pipeline From Enquiry to Registration
Every project gets its own pipeline, so stages, units and deals stay organised from the first enquiry to the signed sale deed. Book a 30-minute demo to see your listings inside TracktCRM.
SOCIAL PROOF
Real Estate Teams Closing Deals With TracktCRM
“TracktCRM cut our lead response time from hours to minutes. Our channel partners finally have visibility into their deals without calling us every day.”- Rahul Mehta, Sales Head, Skyline Developers
“We went from tracking site visits on a WhatsApp group to a proper pipeline in under a week. Nothing falls through the cracks anymore.”- Priya Sharma, Founder, NestHomes Realty
FAQ
Real Estate CRM FAQs
What is a real estate CRM?
Software that captures property leads, tracks site visits, negotiations and bookings, and keeps buyers, brokers and inventory in one place, instead of in spreadsheets and chat groups.
Can I track multiple projects or listings?
Yes. TracktCRM lets you run a separate pipeline per project or launch, while still seeing all deals rolled up in one portfolio view.
Does it integrate with property portals?
TracktCRM captures leads from 99acres, MagicBricks, Housing.com and other major Indian property portals, along with your website forms and WhatsApp, into a single inbox.
How does a real estate CRM help with site visits?
It schedules each visit, sends confirmations and reminders, and flags no-shows for a follow-up, so fewer leads drop out between enquiry and visit.
Can channel partners get their own logins?
Yes. Brokers and channel partners get a restricted dashboard to submit leads and track commission status, without access to your full CRM.
Is TracktCRM only for developers, or does it work for individual agents too?
Both. TracktCRM scales from a single agent managing a handful of listings to a developer sales team running multiple projects at once.
How long does setup take?
Most real estate teams are live within a day. Portal integrations and WhatsApp connect without any technical setup.
What is the best real estate CRM software?
The best real estate CRM captures leads from every channel automatically, tracks site visits and negotiations in one pipeline, and gives brokers visibility into their referrals. That is exactly what TracktCRM is built to do.
Is TracktCRM an AI real estate CRM?
Yes. TracktCRM's AI responds to new enquiries instantly across WhatsApp, email and SMS, and can place a follow-up call automatically, so leads don't go cold while your team is out on-site.
Does it work with WhatsApp?
Yes. Leads can be captured, answered and followed up on WhatsApp, and every message is logged on the lead record.
Does TracktCRM work for commercial as well as residential real estate?
Yes. TracktCRM's pipelines and inventory tracking work for residential units, commercial spaces and land. You define the project types that match your business.
How much does a real estate CRM cost?
TracktCRM has a Free plan for 1 user, free forever with no credit card. Pro, Premium and All-in-One are priced per user per month and shown in your local currency, and paying yearly saves up to 20%. See the pricing page for current prices.
Can I try TracktCRM before committing?
Yes. Start on the Free plan with no credit card required, or book a live demo with your own listings.
See TracktCRM on Your Own Property Portfolio
Book a 30-minute demo and we will show how your listings and leads would look inside TracktCRM, or try the CRM free. No credit card, no lock-in.