AT A GLANCE
The biggest gaps are how you buy, what it costs per user and how quickly a small team can get started.
| Comparison point | LeadSquared | TracktCRM |
|---|---|---|
| Free plan | No free plan shown on the Sales CRM pricing page | Yes. Free forever for 1 user with a single pipeline, unlimited records, 3 automations and WhatsApp integration. No card needed. |
| Starting paid price | Sales Pro at ₹2,500 per user/month, bought through the sales team | Pro at ₹319 per user/month, billed yearly (shown in your local currency) |
| WhatsApp Business Messaging Connector, used with a solution provider or the WhatsApp Cloud API | Included on the Free plan (Meta message charges apply) | |
| Meta and Google lead ads | Facebook and Instagram Lead Ads connector from its Apps Marketplace | Meta Ads and Google Ads integrations from Pro |
| Lead portals | IndiaMART connector. Justdial connector is a paid feature enabled by the account manager | 99acres, Housing.com, MagicBricks, IndiaMART, Justdial and TradeIndia integrations |
| AI features | Check LeadSquared's site for AI features by plan | Premium and All-in-One: reply suggestions, drafting, record summaries and upsell ideas |
| Onboarding and migration | Business process mapping, migration and onboarding services listed | Dedicated onboarding specialist from Pro, plus help moving your data on paid plans |
| Best for | Larger, high-volume sales teams that need deep process customisation and a sales-led rollout | Small and growing teams that sell on WhatsApp and get leads from ads and portals |
Prices are per user per month as shown on each pricing page. TracktCRM bills at company level. See TracktCRM pricing for every plan. We are not affiliated with LeadSquared. See sources.
GOOD FIT
BE HONEST
LeadSquared is built for scale. TracktCRM fits teams that want to move fast with fewer settings and a lower cost per user.
KEY DIFFERENCES
LeadSquared's Sales CRM plans are bought through its sales team, which suits companies that want process mapping and a guided rollout. With TracktCRM you can create a free account and set up your own pipeline today. From Pro, a dedicated onboarding specialist helps you set up stages, automations and integrations.
LeadSquared connects WhatsApp through its WhatsApp Business Messaging Connector, working with a solution provider such as Gupshup or Wati, or the WhatsApp Cloud API. TracktCRM includes WhatsApp integration on the Free plan, with chats saved on each lead. See the WhatsApp CRM page.
Both tools capture Facebook and Instagram lead ads and IndiaMART enquiries. LeadSquared's Justdial connector is a paid feature switched on by its account manager. TracktCRM lists Justdial, 99acres, Housing.com, MagicBricks and TradeIndia integrations, plus Google Ads from Pro. Our lead management software page shows the follow-up flow.
On the pricing pages we checked, LeadSquared Sales Pro is ₹2,500 and Sales Super ₹5,000 per user a month. TracktCRM has a Free plan for 1 user, then Pro at ₹319, Premium at ₹559 and All-in-One at ₹799 per user a month billed yearly, with no forced contracts.
LeadSquared offers deep process customisation for large teams with complex workflows. TracktCRM keeps a simpler set-up: a visual pipeline, automations (30 on Pro, 50 on Premium), a standard sales dashboard and AI on Premium and All-in-One, so a small team can run it without an admin.
SWITCHING
Most small teams can test TracktCRM on new enquiries first, then switch when they are confident.
Export your leads, opportunities and their stages from LeadSquared.
Create a free TracktCRM account and set up stages that match your current sales process.
Use the Import button on the pipeline view to bring your records in.
Connect WhatsApp and your portals, and on Pro or above, your Meta and Google ad accounts.
Run both systems on live enquiries for a week, then move everyone over.
On paid plans, our team in Mohali, Punjab helps you map stages and fields so the move is quick.
FAQ
Yes, for small and growing teams that want to sign up themselves, start on a free plan and work leads from WhatsApp, ads and portals. LeadSquared suits larger, high-volume sales teams that want deep process customisation and a guided rollout.
No free plan was shown on LeadSquared's Sales CRM pricing page when we checked. Its Sales Pro and Sales Super plans are bought through its sales team. TracktCRM has a Free plan for 1 user and self-serve sign-up.
On the pricing pages we checked, LeadSquared Sales Pro is ₹2,500 and Sales Super ₹5,000 per user per month. TracktCRM Pro is ₹319, Premium ₹559 and All-in-One ₹799 per user per month, billed yearly.
Yes. LeadSquared offers a WhatsApp Business Messaging Connector that works with a solution provider or the WhatsApp Cloud API. On TracktCRM, WhatsApp integration is part of the Free plan.
Yes. TracktCRM lists integrations for IndiaMART and Justdial, along with 99acres, Housing.com, MagicBricks and TradeIndia. LeadSquared has an IndiaMART connector and a Justdial connector that its help page describes as a paid feature.
Export your leads and opportunities from LeadSquared, set up your stages in TracktCRM and use the Import button on the pipeline view. On paid plans our team helps you move your data.
AI is on Premium and All-in-One, with 1,000 and 3,000 AI credits per month, covering email reply suggestions, drafting, record summaries and upsell suggestions.
SOURCES
LeadSquared details checked on from LeadSquared's own pricing and help pages. Plans and prices change, so confirm current details on these links.
COMPARE
Choosing your first CRM? Our guide to CRM software covers what small teams need.
Create a free account with WhatsApp included and test it on real enquiries, or book a demo and we will walk you through your pipeline. No credit card needed.
