| Free plan | Yes. Free forever for 1 user with 500 records, 1 pipeline and 3 automations. Paid plans have a 15-day trial. | Yes. Free forever for 1 user with a single pipeline, unlimited records, 3 automations and WhatsApp integration. No card needed. |
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| Starting paid price | Express at ₹400 per user/month, billed yearly | Pro at ₹319 per user/month, billed yearly (shown in your local currency) |
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| WhatsApp | WhatsApp Business integration from Express | Included on the Free plan (Meta message charges apply) |
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| Meta and Google lead ads | Facebook, Instagram, LinkedIn and TikTok lead ads from Express through LeadChain, which has its own subscription | Meta Ads and Google Ads integrations from Pro |
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| Lead portals | Not listed on the pricing page. Check the Bigin Marketplace | 99acres, Housing.com, MagicBricks, IndiaMART, Justdial and TradeIndia integrations |
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| AI features | Premier and Bigin 360: Writing Assistant, Record Summary, Email Reply Assistant and more | Premium and All-in-One: reply suggestions, drafting, record summaries and upsell ideas |
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| Onboarding and migration | Free onboarding session and data import help on paid plans, plus one-click migration from some CRMs | Dedicated onboarding specialist from Pro, plus help moving your data on paid plans |
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| Best for | Small teams in the Zoho ecosystem that want a simple pipeline, mobile apps and built-in calling | Small and growing teams that sell on WhatsApp and get leads from ads and portals |
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