Messages become leads automatically
New WhatsApp messages automatically become leads, with no manual entry.
Your customers already message you on WhatsApp. TracktCRM is a WhatsApp CRM that captures every enquiry, replies automatically, and tracks the full deal — without you or your team ever switching apps.

THE WHATSAPP PROBLEM
Plenty of CRMs offer a WhatsApp "integration" — a basic connector bolted onto software built for email and forms. That's not the same as a CRM designed around how WhatsApp conversations actually work:
A generic CRM misses context when your team is switching in and out of chat.
Most CRMs weren't built to log and organize that kind of thread.
One tab for chat, another for the CRM — with copy-paste between the two.
Nothing nudges a rep back into a conversation that stopped mid-deal.
WHATSAPP CRM SOFTWARE
A WhatsApp CRM is customer relationship management software built around WhatsApp as a primary channel — not just connected to it as an add-on. TracktCRM is built around this definition from the ground up — WhatsApp isn't a plug-in, it's the core channel. Pair it with our AI sales assistant or see how real estate teams use WhatsApp for site-visit follow-ups.

New WhatsApp messages automatically become leads, with no manual entry.
Replies can be sent directly from the CRM — no switching to WhatsApp Web.
Automated and templated responses are available for common enquiries.
Every conversation thread stays attached to the lead or deal record permanently.
Follow-up reminders are based on WhatsApp activity, not just email or call logs.
FEATURES
Every new WhatsApp message creates or updates a lead automatically — no rep has to manually add a contact.
Send and receive WhatsApp messages directly inside the CRM, fully synced with the customer's real WhatsApp thread.
Set up quick-reply templates for common questions, or let TracktCRM's AI respond instantly to first-touch enquiries.
The full WhatsApp thread stays attached to the lead record — any rep can pick up a conversation with complete context, not a blank chat.
If a chat goes quiet, TracktCRM flags it for follow-up — so leads don't go cold just because no one replied.
If multiple reps work off one WhatsApp Business number, TracktCRM assigns and routes conversations so nothing gets answered twice or missed entirely.
HOW IT WORKS
A customer messages your WhatsApp Business number; TracktCRM captures it as a new lead instantly.
A templated or AI-generated first reply is sent within seconds, so no enquiry sits unanswered.
Reps reply directly from the CRM; every message logs automatically against the lead.
Stage, notes and next steps update alongside the WhatsApp thread, in one view.
If a chat goes quiet, TracktCRM nudges the rep before the lead is lost.
The full conversation history stays attached to the record for reference, reporting, or handoff.
BUYER'S GUIDE
Not every "WhatsApp Business CRM" is built the same. Here is what actually matters when you evaluate WhatsApp CRM software and CRM with WhatsApp integration:
Check whether WhatsApp is a core part of the product or a third-party plug-in with limited functionality.
You should be able to reply from the CRM itself — not just view messages and have to switch to WhatsApp Web to respond.
Make sure the CRM works with WhatsApp's official API, not an unofficial workaround that risks your number getting banned.
Templated and AI responses should be easy to customize so conversations still feel personal.
If more than one person replies from the same WhatsApp number, the CRM needs to prevent duplicate or missed replies.


Don't see your tool? Let us know — we'll integrate it for you
SEE IT IN ACTION
A live conversation thread beside the lead's deal stage and notes — so WhatsApp lead management stays inside the CRM, not in a separate phone inbox.

SOCIAL PROOF
“We used to lose leads in WhatsApp Web tabs. Now every conversation is logged and nothing falls through.”
Sales lead, mid-market team
“Our reply time dropped massively once we stopped switching between WhatsApp and our old CRM.”
Founder, agency business
FAQ
TracktCRM connects through the official WhatsApp Business API, so your number stays compliant and safe from being banned.
Yes. TracktCRM routes and assigns conversations so multiple reps can work off one shared WhatsApp Business number without duplicate replies.
No. Once connected, you can send and receive WhatsApp messages directly from TracktCRM — no need to also run the WhatsApp Business app.
Yes. You can set up templated quick replies, or let TracktCRM's AI handle first-touch responses automatically.
In most cases, yes — your existing number can be migrated to the WhatsApp Business API and connected to TracktCRM.
WhatsApp Business API numbers can carry a verified business name and badge, so customers see who they're messaging.
Yes, TracktCRM offers a free 1 month trial with no credit card required.
Start a free 1 month trial and connect your WhatsApp Business number in minutes — or book a demo to see it with your own conversations.