8 Best WhatsApp CRM Tools for Indian Businesses

Indian customers already message businesses on WhatsApp, so the real question is how your team keeps up. The best WhatsApp CRM puts every chat next to the lead it belongs to, so nobody replies twice, forgets a follow-up or loses a customer when a salesperson leaves.

But "WhatsApp CRM" covers very different products. Some are WhatsApp inbox and broadcast tools with light contact management. Others are full sales CRMs with WhatsApp built in. They also differ on whether they use Meta's official API, whether they charge per account or per user, and how Meta's message charges reach your bill.

We compared 8 tools that Indian teams shortlist on exactly those points. If your leads still live in chats and a spreadsheet, read CRM vs Excel first, then use this guide to pick the best WhatsApp CRM for how you sell.

Quick Comparison: Best WhatsApp CRM Tools at a Glance

Prices are the lowest paid plan shown on each official pricing page on 19 October 2026, before GST. "Per account" plans include a set number of users; "per user" plans multiply by team size.

WhatsApp Business App vs WhatsApp Business API

Before comparing tools, decide which side of WhatsApp you need. Meta offers two products, and every tool on this list builds on one or both.

The Business App is enough for one or two people answering enquiries. Once several agents share one number, or you need to send template messages to many customers, you need the Platform, either directly or through a Business Solution Provider. The best WhatsApp CRM for you depends on which of the two your team needs.

What Meta charges in 2026

• Per message, not per conversation. Since 1 July 2025, Meta charges per delivered message, based on the category (marketing, utility, authentication or service) and the recipient's country.
• Service messages from 1 October 2026. Meta now charges for service messages too, after the first 1,000 free service messages per business phone number each month.
• Free entry points. Messages sent after a customer writes in from a Click-to-WhatsApp ad or a Facebook Page button are free for 72 hours.
• Partner fees are separate. Meta has no fee to access the platform directly, but partners may charge for their services. If you use a Solution Provider, Meta bills the provider, who bills you.

That last point matters. Even the best WhatsApp CRM can cost more than expected if its message rates are high, so compare both the subscription and the per-message rate each provider passes on.

How We Picked the Best WhatsApp CRM Tools

We started with the WhatsApp CRM tools Indian businesses most often compare, then kept the ones with real CRM features such as contact records, lead assignment or a pipeline. Each tool was scored on:

• Official facts only. Prices and features come from each vendor's pricing, feature or help pages and Meta's own pages, checked on 19 October 2026.
• How WhatsApp connects. Official API, a Business Solution Provider, or a link to the Business App.
• CRM depth. Can you track a lead from first message to closed deal, or only tag contacts?
• Real cost. Per account or per user, set-up fees, add-ons and how Meta charges are billed.
• Honest limits. Every tool gets cons, including TracktCRM.

1. TracktCRM

TracktCRM is a simple sales CRM for small teams that sell on WhatsApp. Chats sit on the deal they belong to, inside a pipeline the team can set up in an afternoon.

Key features

• WhatsApp integration on every plan, including Free, through the official WhatsApp Business API
• New WhatsApp chats can create a lead in your pipeline, matched by phone number to an open deal so you don't get duplicates
• Templates, automatic replies and follow-up reminders based on WhatsApp activity
• Full chat history and replies from the deal, alongside contacts, products and activities
• AI first replies on WhatsApp, email and SMS on Premium and All-in-One

Pricing: Free forever for 1 user. Pro is ₹319, Premium ₹559 and All-in-One ₹799 per user per month, billed yearly. Meta message charges apply. See TracktCRM pricing.

Pros

• WhatsApp is included on the Free plan
• A real deal pipeline, not just a contact list
• Lowest per-user starting price on this list

Cons

• Built as a sales CRM first, so campaign-style broadcasting is not its focus
• AI first replies need the Premium or All-in-One plan
• A newer brand with fewer public reviews than WATI or Interakt

Official site: TracktCRM WhatsApp CRM

2. Interakt

Interakt is a WhatsApp marketing and commerce platform that also sells a separate Sales CRM plan for teams that want pipelines.

Key features

• Shared team inbox on all plans, one-time and ongoing campaigns, and a chatbot builder
• WhatsApp catalog, checkout bot, order panel and WhatsApp Pay from Growth
• Sales CRM plan with sales pipelines, auto-assignment of new WhatsApp leads and custom sales reports
• Integrations with Shopify, Razorpay, WooCommerce and Google Sheets

Pricing: 14-day free trial. Starter is ₹999 a month per account (₹11,999 a year), Growth ₹2,799 and Advanced ₹3,799 a month, plus taxes. The Sales CRM plan is ₹2,499 a month with 5 sales agents, and ₹499 for each extra agent.

Pros

• Official API through a Meta Business Partner
• Strong commerce features for D2C brands
• Template rates listed on the pricing page, by plan

Cons

• The pipeline needs a separate Sales CRM plan
• Prices on the page should be confirmed in a browser before you buy, because the page loads them with scripts

Official site: Interakt pricing

3. WATI

WATI is a WhatsApp inbox and chatbot platform on the official API, popular with support and sales teams.

Key features

• Shared team inbox, chatbot builder, broadcasts and WhatsApp catalog on all plans
• Contact management on every plan
• Commerce and CRM integrations, including HubSpot from Pro and Salesforce on Business

Pricing: 7-day free trial. Growth is ₹2,199 a month billed yearly or ₹2,999 billed monthly, with 3 users included. Pro is ₹4,899 a month billed yearly with 5 users.

Pros

• Polished shared inbox and no-code chatbots
• Official API with zero-fee set-up
• Connects to CRMs you may already use

Cons

• No native deal pipeline shown on its pricing page
• Message rates are visible only inside the account
• Growth includes 3 users with no option to add more

Official site: WATI pricing

4. AiSensy

AiSensy is an official WhatsApp Business Solution Partner focused on broadcasts and campaigns for small and mid-sized businesses.

Key features

• Free Forever plan with the WhatsApp Business API and a live chat dashboard (broadcasting is not included)
• Broadcasting and retargeting on paid plans
• Contact management with tags, custom attributes, segments and agent routing
• Chatbot flows and an AI agent as paid add-ons

Pricing: Basic is ₹1,500 a month or ₹16,200 a year (₹1,350 a month), with 1 owner and 5 agents included. Pro is ₹3,200 a month. Message credits are prepaid: ₹1.09 per marketing message and ₹0.145 per utility, authentication or service message for Indian users, as listed by AiSensy.

Pros

• A free plan on the official API
• 5 agents included on Basic
• Message credit rates shown upfront

Cons

• No sales pipeline shown on its pricing page
• Chatbot flows cost extra

Official site: AiSensy pricing

5. Privyr

Privyr is a mobile-first lead CRM for salespeople who want to keep using the WhatsApp Business App on their phone.

Key features

• Leads flow in from Facebook Lead Ads, websites, IndiaMART, Justdial and property portals
• Follow-up reminders, a timeline per lead, client groups for buying stage, and round-robin assignment
• WhatsApp auto-responder, campaigns and sequences as paid add-ons on the official APIs, while you keep your Business App number

Pricing: Free for up to 3 team members, but you can only engage your most recent lead. Privyr Pro is US$10 per user per month billed yearly or US$22 billed monthly, for up to 20 members, with a 14-day trial.

Pros

• Keeps your existing WhatsApp Business App number
• Very fast to start from a phone
• Verified Meta Business Partner for its automations

Cons

• WhatsApp automations cost extra and the credit price is not listed
• No visual pipeline board shown on the pricing page
• Prices are shown in US dollars

Official site: Privyr pricing

6. TeleCRM

TeleCRM is an Indian CRM built around calling, with a WhatsApp Cloud API add-on for templates, chatbots and broadcasts.

Key features

• One-click dialer, call recording and call tracking
• Custom sales pipeline and lead stages, with leads from more than 15 platforms
• WhatsApp templates, auto-replies, an AI chatbot and bulk broadcasts on the Cloud API

Pricing: ₹799 per user per month billed yearly, or ₹1,099 billed quarterly. The WhatsApp Cloud API has a one-time ₹1,999 set-up charge, and TeleCRM says there are no extra charges for its WhatsApp automation beyond Meta's messaging charges.

Pros

• Calling and WhatsApp in one CRM
• Clear statement on Meta charges
• Built for Indian telecalling teams

Cons

• No free plan, and trial length is not stated
• Per-user pricing adds up for large teams

Official site: TeleCRM pricing. Our TeleCRM alternative page compares it with TracktCRM.

7. Bigin

Bigin is Zoho's pipeline CRM for small businesses, with WhatsApp Business integration from its first paid plan.

Key features

• Team pipelines with custom stages
• WhatsApp messages can add or update contacts, companies and pipeline records
• Approved template messages from a Messages module

Pricing: Free plan for 1 user without WhatsApp. Express, which includes WhatsApp, is ₹400 per user per month billed yearly or ₹550 billed monthly.

Pros

• Low per-user price for a full pipeline CRM
• WhatsApp records update the pipeline
• Part of the Zoho ecosystem

Cons

• WhatsApp is not on the Free plan
• Its WhatsApp help page still describes Meta's old conversation-based pricing

Official site: Bigin pricing. See our Bigin alternative comparison.

8. Zoho CRM

Zoho CRM is a full, highly customizable CRM where WhatsApp is one channel among many.

Key features

• WhatsApp for Business integration on the free trial and all paid editions
• New WhatsApp senders can be added to a module of your choice and auto-assigned
• Multiple sales pipelines from Standard, and WhatsApp as a step in follow-up cadences

Pricing: Free edition for up to 3 users, without WhatsApp. Standard is ₹800 per user per month billed yearly or ₹1,300 billed monthly. Sending WhatsApp messages requires credits.

Pros

• Deep customization and reporting
• WhatsApp on every paid edition
• Large ecosystem of Zoho apps

Cons

• More set-up than a WhatsApp-first tool
• Message credits on top of the subscription

Official site: Zoho CRM pricing. Compare it on our Zoho CRM alternative page.

Also Considered

These tools came close, but each had a gap that kept it off our list of the best WhatsApp CRM tools.

• Kylas has native WhatsApp on its Elevate plan with a WhatsApp Business add-on, at a flat ₹12,999 a month for unlimited users. The add-on price is not shown on its pricing page.
• Gallabox lists its lead pipeline as an upcoming feature and states that Meta fees appear on your invoice with its markup.
• DoubleTick has no free trial, starts at ₹36,000 a year plus GST for 5 users, and is designed to embed into the CRM you already have.
• HubSpot needs Marketing Hub or Service Hub Professional or above for WhatsApp, Pipedrive offers WhatsApp in beta from its Growth plan, and LeadSquared connects WhatsApp through partner integrations. See our HubSpot alternative, Pipedrive alternative and LeadSquared alternative pages.

How to Choose the Best WhatsApp CRM for Your Business

1. Pick App or API first. One or two people answering enquiries can manage with the Business App. Several agents on one number, or template broadcasts, need the official API.
2. Decide if you need a pipeline. If WhatsApp brings leads you have to close, choose a tool that tracks deals, not just contacts. Our guide to lead management software explains how capture, assignment and follow-up fit together.
3. Compare per-account and per-user pricing. Inbox tools like WATI, AiSensy and Interakt include a set number of users. CRMs like TracktCRM, Bigin, Zoho CRM and TeleCRM charge per user.
4. Ask how Meta charges are billed. Check whether the provider passes Meta's rates through or adds a margin, and budget for service messages beyond the 1,000 free each month.
5. Match your industry. Real estate teams, for example, juggle portal leads, site visits and brokers on WhatsApp. Our real estate CRM page shows that workflow.
6. Test before you pay. Start on a free plan or trial with real leads for a week and see whether your team actually uses it.

Pricing Summary for a 3-Person Team

Monthly cost for 3 users on each tool's entry plan, from official pricing pages on 19 October 2026. Meta message charges and GST are extra.

The cheapest plan is not always the best WhatsApp CRM for your team. A broadcast tool is cheaper per seat but won't track deals, while a CRM tracks deals but may not send campaigns at scale. Choose the one that matches how your team sells today, then see how CRM software like TracktCRM brings chats, leads and deals together, or compare plans on our pricing page.