10 Best CRM Software in India (2026)

Choosing the best CRM software in India is less about the longest feature list and more about fit: where your leads come from, whether your team sells on WhatsApp or on the phone, and what you can spend per user. Indian buyers also ask questions that global lists skip, such as INR pricing, Meta's WhatsApp charges and lead capture from IndiaMART or Justdial.

This guide compares 10 CRMs on exactly those points. For each one you get the main features, the starting price from its official pricing page, three pros, honest cons and a link to check the details yourself. Still running sales from a spreadsheet? Read CRM vs Excel first, then come back to pick a tool.

Quick Comparison: Best CRM Software in India at a Glance

Prices are the lowest paid plan per user per month, as shown on each official pricing page on 19 October 2026. "Portals" means India lead portals such as IndiaMART, Justdial, 99acres or MagicBricks.

Meta charges for WhatsApp business messages separately, whichever CRM you pick. Taxes such as GST may be added at checkout, so read each pricing page before you buy.

How We Picked These CRMs

We started from the CRMs Indian sales teams most often shortlist, then scored each one on five things:

• Official facts only. Every price and feature comes from the vendor's own pricing, feature or help pages, checked on 19 October 2026. We did not use paid placements or ratings we could not link to.
• Indian selling channels. Is WhatsApp native, an add-on or a partner connector? Can leads flow in from Meta and Google ads, websites and portals like IndiaMART or Justdial?
• Set-up effort. Can a small team sign up and start the same day, or does it need a sales call and a rollout project?
• Real cost. Per-user or flat pricing, yearly versus monthly billing, set-up fees and add-ons that a first look at the price hides.
• Honest limits. Every tool gets cons, including TracktCRM.

1. TracktCRM

TracktCRM is a simple sales CRM for small and growing teams that sell on WhatsApp. It puts leads, chats and deals in one pipeline that a team can set up without a consultant.

Key features

• Pipeline board with unlimited records, plus contacts, products and activities
• WhatsApp integration on every plan, including Free
• Leads from 99acres, Housing.com, MagicBricks, IndiaMART, Justdial and TradeIndia, plus Meta and Google lead ads from Pro
• Automations on every plan (3 on Free, 30 on Pro), SMS, and follow-up calls that are recorded and transcribed on the lead
• AI replies on WhatsApp, email and SMS, drafting, record summaries and upsell ideas on Premium and All-in-One

Pricing: Free forever for 1 user. Pro is ₹319, Premium ₹559 and All-in-One ₹799 per user per month, billed yearly. See TracktCRM pricing for your local currency.

Pros

• WhatsApp is included on the Free plan (Meta message charges apply)
• Lowest paid starting price on this list
• Self-serve sign-up, with a dedicated onboarding specialist from Pro

Cons

• A newer brand with fewer public reviews than Zoho or HubSpot
• AI features need the Premium or All-in-One plan
• The Free plan covers 1 user and a single pipeline

Official site: TracktCRM

2. Zoho CRM

Zoho CRM is one of the most widely used CRMs in India, built for teams that want to customize fields, layouts and workflows, and connect to the wider Zoho suite.

Key features

• Deep customization of modules, layouts, workflows and reports
• WhatsApp for Business integration on paid editions and the free trial; sending messages needs credits
• Built-in calling from Standard, and Zia AI features such as the writing assistant and AI agents
• Lead ads through the separately priced LeadChain extension, and an official IndiaMART extension on Zoho Marketplace

Pricing: Free edition for up to 3 users. Standard ₹800, Professional ₹1,400, Enterprise ₹2,400 and Ultimate ₹2,600 per user per month, billed annually (Standard is ₹1,300 billed monthly). A 15-day trial covers the paid editions.

Pros

• Free edition covers a team of 3
• Very flexible as your process grows
• Large ecosystem of Zoho apps and integrations

Cons

• WhatsApp is not part of the Free edition
• Set-up takes longer than lighter tools, especially for small teams

Official site: Zoho CRM pricing. For a side-by-side view, see Zoho CRM vs TracktCRM.

3. Bigin by Zoho

Bigin is Zoho's lightweight pipeline CRM for small businesses. It is a natural first CRM if you already use other Zoho apps.

Key features

• Pipelines and a built-in phone that can make, receive and record calls, even on the Free plan
• Email and WhatsApp Business integration from Express
• Lead ads from Facebook, Instagram, LinkedIn and TikTok through LeadChain, which is a separate subscription
• AI writing, record summaries and email replies on Premier and Bigin 360

Pricing: Free for 1 user with 500 records and a single pipeline. Express ₹400, Premier ₹720 and Bigin 360 ₹1,080 per user per month, billed yearly (Express is ₹550 billed monthly). Paid plans have a 15-day free trial.

Pros

• Low paid starting price with a free plan
• Free onboarding session and data import help on paid plans
• One-click migration from Pipedrive, HubSpot, Insightly and Zoho CRM

Cons

• Free plan is capped at 500 records
• WhatsApp starts on Express, not Free

Official site: Bigin pricing. Compare it in detail on our Bigin alternative page.

4. LeadSquared

LeadSquared is a sales execution CRM for large, high-volume teams in sectors like education, BFSI and healthcare, where lead distribution and field activity matter.

Key features

• Lead distribution, process automation and sales execution tools
• WhatsApp through the Business Messaging Connector, with a solution provider or the WhatsApp Cloud API
• Facebook and Instagram lead ads connector
• Integrations for IndiaMART, Justdial, 99acres, MagicBricks, Housing and Sulekha

Pricing: Sales Pro ₹2,500 and Sales Super ₹5,000 per user per month. Plans are bought through the sales team, and no free plan is shown.

Pros

• Built for large lead volumes and complex processes
• The widest India portal coverage among the larger CRMs here
• Business process mapping, migration and onboarding services listed

Cons

• Highest per-user starting price on this list
• No self-serve free plan; buying starts with a sales conversation

Official site: LeadSquared pricing. See how it compares on our LeadSquared alternative page.

5. TeleCRM

TeleCRM is built for Indian teams that sell over the phone and on WhatsApp, with calling at the center of the product.

Key features

• One-click dialer, call tracking and automatic call recording
• WhatsApp official API with templates, chatbot and broadcasts
• Lead capture from Facebook and Google ads, websites, IndiaMART, Justdial, Sulekha, 99acres, MagicBricks and Housing
• One-click CSV import

Pricing: ₹799 per user per month billed annually, or ₹1,099 billed quarterly. The WhatsApp API has a one-time ₹1,999 set-up fee plus Meta's message charges. No free plan is shown.

Pros

• Strong fit for telecalling teams
• Wide list of India lead portals
• 15-day refund on quarterly and annual plans

Cons

• No free plan
• WhatsApp API costs a one-time set-up fee on top of the plan

Official site: TeleCRM pricing. Our TeleCRM alternative page covers the differences.

6. Kylas

Kylas is an Indian sales CRM that charges one flat monthly fee instead of a per-user price, which can suit larger teams.

Key features

• Customizable lead and deal pipelines, quotations, workflows and lead routing
• Auto-capture of IndiaMART and Justdial leads on all plans, with 99acres and MagicBricks on its integrations page
• Inbuilt WhatsApp on Elevate and above, connected to your own WhatsApp Business account
• Calling through cloud telephony integrations such as MyOperator and Airtel, from Elevate

Pricing: Embark is free for unlimited users with a record cap (the pricing page shows two different limits, so check before you sign up). Elevate is ₹12,999 per month flat for unlimited users, with quarterly, half-yearly and annual billing. Exceed is a custom plan, and Elevate has a free trial.

Pros

• Flat price, so adding users does not raise the bill
• India portal lead capture even on the free plan
• Full CRM toolkit with quotations, workflows and routing

Cons

• ₹12,999 a month is a lot for a team of two or three
• WhatsApp needs Elevate plus a WhatsApp Business add-on, and paid onboarding sessions are listed at ₹25,000 one-time

Official site: Kylas pricing

7. Freshsales

Freshsales is Freshworks' sales CRM, with phone, email and chat built in from the entry plan.

Key features

• Built-in phone with one-click calling, call logs and recordings
• Email and chat on the Growth plan
• WhatsApp Business integration to read and reply to WhatsApp messages inside Freshsales Suite
• Contact scoring and deal insights on Pro, and the Freddy AI Agent as a paid add-on

Pricing: Growth ₹749, Pro ₹3,239 and Enterprise ₹4,899 per user per month billed annually (₹899, ₹3,889 and ₹5,879 billed monthly). 21-day free trial. We could not find a free plan on the pricing page.

Pros

• Low entry price for a CRM with built-in calling
• Mature product from a large vendor
• Longest free trial on this list

Cons

• Big price jump from Growth to Pro
• WhatsApp plan details and India portal integrations are not shown on its official pages

Official site: Freshsales pricing

8. HubSpot Sales Hub

HubSpot is a connected marketing, sales and service platform. Its free CRM tools are a common starting point for marketing-led teams.

Key features

• Free CRM tools for up to 2 users
• Ads tool that syncs Facebook, LinkedIn, TikTok and Google lead ads on all plans
• WhatsApp in the conversations inbox with Marketing Hub or Service Hub Professional or Enterprise
• HubSpot credits for AI features: 500 on Starter, 3,000 on Professional

Pricing: Free tools for up to 2 users. Sales Hub Starter lists at ₹1,670 per seat per month; when we checked, a discounted price of ₹585 per seat per month billed annually was shown, with no end date. Professional lists at ₹8,330 per seat per month plus required one-time onboarding of ₹1,25,000.

Pros

• Useful free tier with no credit card
• Lead ads sync on every plan
• Huge app marketplace and learning resources

Cons

• WhatsApp needs a higher Marketing or Service Hub tier
• Costs rise sharply from Starter to Professional, with a mandatory onboarding fee

Official site: HubSpot Sales Hub pricing. See our HubSpot alternative comparison.

9. Pipedrive

Pipedrive is a visual, activity-based pipeline CRM with one of the largest app marketplaces in the category.

Key features

• Drag-and-drop pipeline and activity reminders
• Native WhatsApp integration on Growth and above, in beta and available to some customers only
• Meta lead ads through Marketplace apps; LeadBooster lead capture add-on
• AI-powered report creation on all plans; no built-in calling, so calls go through Marketplace apps

Pricing: Lite US$14, Growth US$39, Premium US$59 and Ultimate US$79 per seat per month, billed annually. 14-day free trial, no free plan.

Pros

• Very clear, visual pipeline
• Large marketplace of integrations
• Free implementation on plans over US$400 a year

Cons

• Prices are in US dollars, and there is no free plan
• WhatsApp is in beta and starts on Growth

Official site: Pipedrive pricing. Compare it on our Pipedrive alternative page.

10. Privyr

Privyr is a mobile-first lead CRM for salespeople who get leads from Facebook ads and portals and follow up from their phone on WhatsApp.

Key features

• Instant lead capture from Facebook Lead Ads, Google Forms, TikTok, LinkedIn, websites and Zapier
• Integrations listed for IndiaMART, Justdial, 99acres, MagicBricks, Housing.com and Sulekha
• WhatsApp automations (auto-responder, campaigns and sequences) on the official APIs as paid add-ons, while you keep the WhatsApp Business App
• Follow-up reminders, client groups for buying stage, round-robin assignment and bulk calling from your phone

Pricing: Free forever for up to 3 team members, but you can only work the most recent lead. Privyr Pro is US$10 per user per month billed annually, or US$22 billed monthly, for up to 20 team members, with a 14-day trial. Ultimate is custom.

Pros

• Fast lead alerts and follow-up on mobile
• Wide range of lead sources, including India portals
• Works alongside the WhatsApp Business App you already use

Cons

• Prices are in US dollars, and WhatsApp automations cost extra
• Built for lead follow-up rather than deal management; no visual pipeline board is shown on its pricing page

Official site: Privyr pricing

How to Choose the Best CRM Software in India for Your Team

Use these steps to shortlist two or three tools, then try them with your own leads for a week.

1. Start with your lead sources. List where enquiries come from today: WhatsApp, Meta or Google ads, your website, IndiaMART, Justdial or property portals. If portals bring most of your leads, shortlist a CRM that lists those connectors on its official site. Our guide to lead management software explains how capture, assignment and follow-up fit together.
2. Decide how your team talks to customers. Phone-first teams need a dialer and call recording. WhatsApp-first teams need chats saved against each lead, templates and a shared view for the team. See how a WhatsApp CRM keeps chats and deals together.
3. Count users and do the 12-month math. Multiply the per-user price by your team size and 12, then add set-up fees and add-ons. Flat-price plans can work out cheaper for large teams, while per-user plans suit small ones.
4. Check your industry workflow. Real estate teams, for example, need site visits, broker tracking and project-wise pipelines. Our real estate CRM page shows what that looks like.
5. Test with real data. Import a CSV of recent leads, run your normal week in the trial or free plan, and see whether reps actually update it.
6. Plan your exit. Make sure you can export your data if you switch later.

Best CRM Software in India: Pricing Summary

This table shows the lowest paid plan for each CRM and what five users would cost per month on that plan. Yearly prices are the per-month equivalent of a yearly bill.

Meta's WhatsApp message charges are extra with every CRM. If you are comparing just two tools, our CRM software page and the TracktCRM pricing page show exactly what each TracktCRM plan includes.

There is no single best CRM software in India for every team. Start with how your leads arrive and how your team talks to customers, shortlist two or three tools from the tables above, and test them with real leads before you commit.